About

Trading on its century-old name, Abercrombie & Fitch (A&F) sells upscale men's, women's, and kids' casual clothes and accessories -- quite a change from when the company outfitted Ernest Hemingway and Teddy Roosevelt for safari. A&F operates about 1,045 stores in Asia, throughout North America and in Europe, and also sells via catalog and online. Its carefully selected college-age sales staff and use of 20-something models imbue its stores with an upscale fraternity-house feel. A&F runs a fast-growing chain of some 570 teen stores called Hollister, and a chain targeted at boys and girls ages seven to 14 called abercrombie. Its Aussie-inspired, just-for-girls brand, Gilly Hicks, has about 20 stores.